Accor, a world-leading hospitality group, has announced that it has sealed a strategic deal with Al Qimmah Hospitality, a subsidiary of Bin Dawood Investment Company, to develop a portfolio of more than 4,000 keys across Saudi Arabia, with a strong focus on Makkah and Madinah.
The key partnership was marked by the signing of a new 850-key Novotel property in Makkah. Announced in Paris during the French-Saudi Investment Roundtable meeting, bringing together a Saudi delegation of leading business figures across key industries, the signing builds on the master development agreement established in 2025 and brings the partnership to five hotels across Jeddah, Makkah and Madinah, spanning premium, midscale and economy hospitality.
The expanded portfolio responds to growing demand for quality hospitality across a broader range of price points, supporting Saudi Vision 2030 ambitions to strengthen tourism infrastructure and expand visitor capacity, said the statement from Accor.
The new hotel, which is expected to open in 2030, broadens the range of quality accommodation in Makkah and further reinforces Accor’s position as the largest international hotel operator in the holy cities, while supporting the kingdom’s growing religious tourism sector.
Beyond adding hotel rooms, the partnership will contribute to job creation and Saudi talent development, said the statement. This commitment is supported by Tamayyaz by Accor, the Group’s national talent programme in partnership with the Saudi Ministry of Tourism, which aims to develop and hire more than 3,000 Saudi nationals by 2030 and build the next generation of hospitality leaders, it added.
Duncan O’Rourke, Chief Executive Officer for Middle East, Africa & Asia Pacific at Accor, said: “Saudi Arabia is one of the world’s most dynamic hospitality markets and expanding our partnership with Al Qimmah Hospitality beyond 4,000 rooms reflects our shared confidence in its long-term potential. The addition of Novotel Makkah strengthens the choice of quality hospitality available to millions of pilgrims and visitors. But our ambition goes beyond hotels; it is equally about people. As we grow, we want to create meaningful careers for Saudi talent and develop the Heartists® who will shape the future of hospitality in the Kingdom,” he added.
